RecordNumber
1379
LC Class
HF
LC Number
1416
LC CutterNumber
.W48
LC Date
2001
Corp. Body
White, Michael,1951-
Title
A short course in international marketing blunders: marketing mistakes made by companies that should have known better
Author Statement
Michael White
Publication
World Trade Press
Publication Year
c2002
Collation
x, 182p.
Series
The short course in international trade series
Notes
Includes bibliographical references (p. 181-182).
Subject
Export marketing. , International business enterprises , Business failures.
وارد كنندة اطلاعات
Mohammadpour
تاريخ ورود اطلاعات
1387/4/8