A short course in international marketing blunders: marketing mistakes made by companies that should have known better

RecordNumber :

1379

LC Class :

LC Number :

1416

LC CutterNumber :

.W48

LC Date :

2001

Corp. Body :

White, Michael,1951-

Title :

A short course in international marketing blunders: marketing mistakes made by companies that should have known better

Author Statement :

Michael White

Publication :

World Trade Press

Publication Year :

c2002

Collation :

x, 182p.

Series :

The short course in international trade series

Notes :

Includes bibliographical references (p. 181-182).

Subject :

Export marketing. , International business enterprises , Business failures.

وارد كنندة اطلاعات :

Mohammadpour

تاريخ ورود اطلاعات :

1387/4/8

Link To Document :