Corp. Body :
Crane, Frederick G
Title :
Marketing for entrepreneurs, concepts and applications for new ventures
Author Statement :
Frederick G. Crane.
Publication :
Sage Publications
Collation :
xii, 227p: ill., fig, tab.
Notes :
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan
Subject :
Marketing , Small business marketing
وارد كنندة اطلاعات :
cataloging group
تاريخ ورود اطلاعات :
1390/04/12
Biblography :
Includes bibliographical references
