• RecordNumber
    1494
  • LC Class
    HF
  • LC Number
    5415.13
  • LC CutterNumber
    .C7
  • LC Date
    2010
  • Corp. Body
    Crane, Frederick G
  • Title

    Marketing for entrepreneurs, concepts and applications for new ventures

  • Author Statement

    Frederick G. Crane.

  • Publication
    Sage Publications
  • Publication Year
    2010
  • Collation
    xii, 227p: ill., fig, tab.
  • Notes
    Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan
  • Subject

    Marketing , Small business marketing

  • وارد كنندة اطلاعات
    cataloging group
  • تاريخ ورود اطلاعات
    1390/04/12
  • Index
    index
  • Biblography
    Includes bibliographical references
    • Link To Document
    https://lib.istt.ir/dl/search/default.aspx?Term=1494&Field=0&DTC=101